The goal is to deliver value that makes customer loyal and satisfied

Why is this Important?

1. Customers have many choices, you have to make your business as the preffered choice.
   
   
2. Loyal customers are cheaper to keep than finding new ones.
   
   
3. Bad customer experiences hurt reputation and profits.
   
   
4. Get better word-of-mouth marketing.
   
   
5. Adapt better and faster to market changes.
   
   
6. Build Employee and Management Satisfaction.